You are the President of the biggest seduction school in the world, have made multiple appearances on television and are considered one of the best Pick Up Artists. How did this whole journey start for you and why?

A while back, my long-term girlfriend and I broke up, and I moved to a new city. It wasn’t as easy as I hoped it would be to attract beautiful, intelligent women. And I didn’t want to settle for the type of woman I could get.

So I started going out and trying whatever dating tips I could find online or in books. Most of it was crap. But I met some people who were doing the same things as me, and when we started working together and sharing ideas, we all started to get good with beautiful women. Really good.

Once I started enjoying my new lifestyle, my old career in Corporate America seemed a lot less fascinating. I wanted to do this full-time, immerse myself in what I was teaching, and share it with others. And that was the spark for what became Love Systems.

And in terms of women and dating, what is your life like now?

I’m in a relationship right now. It’s funny for me, because I always used to be the commitment-phobic guy who would avoid relationships because I was wondering what else was out there. If I wasn’t 100% sure about a girl, I’d worry that getting into a relationship might make me miss out on the perfect girl if she came along in the meantime.

So I spent the last few years living like a rock star. I dated some of the most beautiful women I’d ever seen. I dated multiple women. I had a great time. A lot of what I learned during this time ended up in my Relationship Management course, which covers everything from traditional relationship to friends with benefits, threesomes, dating multiple women at once, and so on. I definitely wasn’t looking for a relationship.

But when I met my current girlfriend, something kind of clicked. And I didn’t worry about what else might be out there, because I knew exactly what else was out there. I wasn’t settling for her; I was choosing her.

And of course because she gets a lot of attention too, she was choosing me too…something she never lets me forget (nor should she).

What were some of the greatest sticking points you had to get past in order to be where you are now?

Honestly, the biggest sticking point was the first one, because that meant peeling away years of false beliefs and rationalizations.

Like many guys, I used to make excuses for myself if I ever got rejected. If I were out with my buddies and some girl blew me off, I’d tell my friends that she was a bitch or I didn’t want her anyway.

If I saw the same woman making out with guys, exchanging phone numbers, or leaving with a guy, I always told myself that they must have known each other beforehand…or been introduced by someone…or he was rich and good looking and so could get away with stuff I never could. And if none of that worked, I just went back to telling myself she was a bitch and I didn’t want her anyway.

So my biggest sticking point was realizing this was all on me. That success was possible, and that I was the only thing holding myself back. Once I got over excuses, failures still sucked, but at least I could learn from each one instead of uselessly explaining it away. And once you start learning from your failures, you’re on the way to success.

What are the fundamental teachings of Love Systems?

It’s hard to summarize into a paragraph, because Love Systems doesn’t pretend that there’s a “magic bullet” – the one secret thing that you can do that will automatically get you whatever you want with women. The world doesn’t work like that.

That’s actually why I called my book Magic Bullets – to make fun of the idea there is a magic pick up line or technique that is the only thing you need to know. In reality, it’s hundreds if not thousands of little things…none of which do anything by themselves, but put enough of them together and you’ve got a guy who is going to have some fun.

But let’s take a shot anyway. Love Systems is based on the idea that regardless of what you want with a woman, from a one-night stand to marriage, will involve a sexual relationship. So that’s the first focus.

And sexual relationships begin when a woman feels both an Emotional and Physical connection and the Logistics (where are you and who else is around) is right.

So Love Systems teaches men how to go through the various Emotional, Physical, or Logistical steps to get to that end point. Each of those three dimensions has their own model and techniques to move forward. For example, the Physical Progression Model goes from Social Touch through Friendly Touch, Romantic Touch, and into Sexual Touch. In each of these phases, there are specific techniques (and even routines) specifically designed to move you forward.

It’s an incredibly powerful system and has been reviewed by academics and behavioral scientists around the world.

Most of all, it has to work. It’s what we use every night.

What are your thoughts on Inner Game?

The first thing you have to realize is that inner game and outer game are related. Good inner game leads to good outer game and vice versa.

But I have a problem with how most people teach inner game.

Even though there’s a lot of crap out there, there’s a certain discipline when it comes to outer game and pickup tactics and techniques. At a bootcamp, you go to a bar or club with your instructor, and either he can pick up beautiful women or he can’t. And either what he teaches you lets you pick up beautiful women yourself, or it can’t. If it doesn’t work, you can’t really pretend that it does. And hopefully, you went with someone like Love Systems that offers a full refund policy, and you get your money back. (Love Systems has less than a 0.5% refund rate).

So with outer game, bad instructors and bad techniques get replaced by good instructors and good techniques. We’ve made Love Systems by far the biggest seduction school out there, but we don’t spend a single dollar on advertising. It’s mostly word-of-mouth, which is driven by quality.

But with inner game, you can’t prove it or test it. So you get all these people who have no business teaching anyone anything going around teaching “inner game” and other seminars that don’t require them to … you know … prove that it works.

At Love Systems, you cannot teach inner game unless you have already qualified to lead our comprehensive bootcamps. That’s usually 1-2 years of training. And Love Systems Inner Game is also a bit different because it has a very practical emphasis. Mr M and Braddock, who lead the program, don’t teach anything without explaining exactly how to do it and how it will help.

There’s none of this “make sure you feel confident” crap – I saw someone teaching that at one of the conventions and nearly threw up. How is someone who isn’t confident supposed to use that? OK, now I’m confident. Thanks!

What are some of the biggest mistakes guys make when approaching women?

Most guys don’t have a plan. They approach a woman (with or without liquid courage) and say whatever comes into their head. Then they spend a minute or two desperately searching for commonalities with “what do you?” and “where are you from?” questions. Then they “run out of things to say” and leave.

Meanwhile, because they are so focused on desperately trying to come up with something interesting to say next or reeling from having just said something stupid, they get too in their head. Body language suffers. Tonality suffers. They don’t seem confident or able to connect emotionally. It gets to the point where it doesn’t even matter what you say because she’s already rejected you based on your non-verbals.

That’s why Love Systems insists on having a plan. If you know what the first two things are that you’re going to say and have a good idea of how to advance Emotionally, Physically, and Logistically, then you are much more in control. It’s the difference between desperately trying to tread water and stay afloat, and swimming where you want to go.

So like to take a couple of initial sticking points, a lot of guys realize that they don’t actually have approach anxiety or issues projecting confidence, once they have a plan and know what – exactly – they are supposed to do.

Of course, it’s not QUITE as easy as that. Some of our techniques, like frame control or advanced winging, are very powerful and get great results, but need a bit of practice to get right.

What type of guy will excel the fastest with Love Systems instruction?

Anyone can succeed with Love Systems, but not everyone will.

We know anyone can succeed with it, because Love Systems is specifically built that way. I didn’t want to create “Savoy Method”. I wanted to have a team of top pick up artists around the world, with different looks, age, culture, racial background, identity, and taste in women, so we could separate “stuff that works for me” from “stuff that works for everyone”.

The former is based on my own identity and personality. It’s useful to know this stuff, so that on bootcamps, we know the type of thing that’s going to work best for the 45-year old investment banker in New York vs. the 22-year old exchange student from Hong Kong.

So whereas Mr M is a 5’2 Asian lawyer guy who picks up Playboy models, and I’m 6’3 white guy who picks up Playboy models, and we both use the system in Magic Bullets, there are a lot of differences in our game.

The core system in Magic Bullets is based on female psychology and social dynamics, and has been thoroughly tested by our instructors and clients around the world. Anyone can pick up Magic Bullets and use it tonight.

But not everyone will succeed with Love Systems. You have to be willing to try stuff you’ve done, stuff that goes against conventional wisdom, and commit to it. You’re not going to learn Love Systems in an hour. You have to really want it.

I hear there is Volume 2 of the Love Systems Routines Manual coming out. Without spoiling too much, how will this be different from the first Routines Manual?

First, we wanted to make sure we kept all of the elements of Volume 1 of the Love Systems Routines Manual that people really liked.

We kept the way routines are broken down by what stage you’re at with a woman. There are routines for openers, transitioning, attraction, qualification, comfort, and seduction. People also liked that every routine had a guide on when and how to use it, how to respond to various common things women will do during each routine, and so on. Finally, we got a lot of good feedback on all of the chapters that explain how to build your own Love Systems-quality routine for any situation – which was good because that’s kind of the point of the whole thing.

Then we wanted to add some stuff. I can’t cover everything here, but here’s a selection of the new stuff for Volume 2.

• Full chapter of Day Game routines and techniques, edited by the Love Systems Day Game expert, Soul.

• New chapter on Phone Game routines and techniques, with so much material that getting from getting her # to getting the date is almost automatic.

• Bonus chapter on palm reading. I don’t do a lot of palm reading myself, but some guys do and it works.

• Physical Escalation Routines – Down and dirty detailed methods for infusing physicality and sexuality into your interactions. (Without this you are just talking aimlessly and moving nowhere towards getting her into bed.)

• Seduction Tactics – Break down her hesitation and resistance with these calculated maneuvers that will put her at ease, stir up her sexual juices and get her to say yes without being pushed.

And more, etc., etc., By the way, I should clear up some confusion. Even though we regularly update both volumes, they are entirely separate books and one doesn’t replace the other. There’s no overlap between the two, and you can use Volume 1, Volume 2, or both, with no problem.

If someone wanted to take advantage of your services or products how would they go about doing so?

You really should start with Magic Bullets. On the Magic Bullets page, you can download free chapters of the book and then try the whole system out.

Or if you want to dive right in, come check out our Love Systems bootcamp. That’s where we take you under our wing for three days and two nights over a weekend and we train you until you’re getting it working. That’s our guarantee.

(And if you’re not fully satisfied, you get you money back on the spot. This applies to anything we do.)

We couldn’t afford to do this if we weren’t that confident about what we teach.

Thanks so much Savoy!  We look forward to talking with you again soon.