Dangle a string just out of reach of a cats paws and that cat will give chase doing everything in its power to get that string. Then, when the prize has been won and the cat has the string in its grasp, it will quickly lose interest.

Cat string theory has its roots in a fundamental marketing idea, the law of scarcity. Imagine, you turn on the television and see a commercial for some new overly-hyped kitchen gadget. The commercial voice reminds you that “…supplies are limited” and that “…this offer will not last.”  This commercial is employing the use of the law of scarcity to increase the perceived value of that item.  Believe it or not, it works for them.

Applying Cat String Theory to Attraction

When someone makes themselves overly available to a person they are attracted to, especially in the beginning stages of attraction, this over availability can cause the opposite desired reaction to occur. Someone overly available has lower value than someone not in such abundance. The goal here is to entice the persuit.

If the woman you are trying to attract believes that you are highly desired by others, hence you’re demand outweighs your supply, then your value will go up. Demonstrating value is an important idea and for other techniques on building value, see attraction building routines or about attraction.

Demonstrating Value, Prizing Yourself

Prizing yourself is nothing more than actively demonstrating your choosey and have high standards for the types people and things you have in your life.  Prizing can be effective in creating or maintaining her chase of you, keeping the string out of the cats paws. Try just slightly pushing the woman away verbally and remember to smile:

• “I don’t know if I can be seen with you guys”
• “I’m too high maintenance”
• “You’ve gotta wine and dine me”
• “Your going to lose me here in a sec”
• “I never put out on the first date”
• “Buy me a drink before you hit on me”

To learn more about these concepts, check out our  ground breaking book  Foundations