I’m fascinated with marketing and I feel lucky to be doing something I really enjoy. Lately I’ve been watching Eben Pagan’s (David DeAngelo) Get Altitude program for entrepreneurs.

I personally find a lot of parallels between the sales / marketing world and the attraction / seduction world.

As I watched one of the videos today something dawned on me. Eban brings up a study by a university that examined the factors of success by looking at the commonalities of top sales people. You can watch the video yourself but I’ll spoil it anyways. The number one commonality between all these successful salespeople was their speed of implementation. Speed of implementation is the time is takes between hearing about an idea to acting on an idea.

Researchers found that the most successful businesses and salespeople were regularly putting ideas into action immediately. Their speed of implementation was faster.

This mindset of implementing ideas faster in my own life feels somewhat counter-intuitive. The voice in my head says “lets think about this”, “lets weigh out pros and cons, make a list of benefits and side effects”, “let me run this idea past 2 or 3 of my friends to see what they say”. And then usually through deliberation and backwards rationalization the idea fizzles and never gets implemented.

What does this mean for creating attraction and meeting beautiful women?

A mindset focused on speed of implementation shoves a lot of the logic to the side – You know, the times when you are in your head and rationalizing with yourself that she probably has a boyfriend and you shouldn’t talk to her (or any other excuse). This is your mind coming up with a reason for not approaching or doing something that you know you really should be doing.

The mindset of implementing ideas faster is useful to overcome approach anxiety and encourage spontaneous behavior. Being spontaneous keeps life fresh and will have a lot of positive side effects. A good motto I like to say is “plan big and adapt”. The next time you are presented with an opportunity or an idea that can take you to the next level – even if it’s a little out of your comfort zone – take action!